"Eanbe in everyday life"

“Eanbe” is an Okinawan dialect word used when you feel good.

When you drink
When traveling or going out
When you go on a date with a girl you love.

If I wear an Aloha shirt,

I felt a little better than usual.

Eanbe is a brand that will be there for you.

I hope that your daily life will be filled with "Eanbe".


Eanbe Aloha's theme is "Tropical City Pop".
Our goal is to create aloha shirts that can be worn not only in the tropics like conventional aloha shirts, but that also fit in with the urban landscape and lifestyle, while still providing a "tropical feel" in both body and soul.

Aloha themes and designs, such as "music," "liquor," and "laughter," will accompany you today like background music.


Eanbe's Aloha shirt fabrics are carefully selected and used depending on the design. The main material is rayon, which is often used as a fabric for Aloha shirts. Rayon, which means "shiny thread," is characterized by its strong luster and soft texture.

And Tencel (Lyocell) has a soft texture and a beautiful sheen, and has excellent moisture absorption and quick drying properties. It is said to be "the fiber made by the most environmentally friendly manufacturing method in the world" and is known as a sustainable material. We carefully select and use even better fabrics from these two materials.

In order to express the complex patterns beautifully, the shirt prints are dyed using a technique called "TENASSEN(hand printing)" at a historical and traditional dyeing factory in Kyoto. TENASSEN is a method in which craftsmen carefully dye the cloth one by one by hand, and the pattern is highly reproducible and delicate colors can be expressed.

The dyed fabric is hand-stitched by Okinawan craftsmen one by one and then delivered to you.


We believe that the real appeal and fun of clothing that expresses individuality through patterns, such as aloha shirts, is "not to be like other people"

For this reason, Eanbe items are produced in small quantities for each design.

For me, who wears aloha shirts 360 days out of 365 days a year, "the goodness of not being like other people" that comes from small-lot production is a non-negotiable  I cannot compromise on.

At the same time, I believe that this will lead to sustainable brand management by not making too many clothes and not having a surplus.

We hope that everyone will love our brand for a long time as a brand that is "3-way Eanbe" for the creator, the buyer, and society.