"Do what you like with what you like" Sanu is the most useful for society Founder / Brand Director Takahiro Honma
On both work days and holidays, interview projects "Good Anbe Adults" are spotted by spending their daily lives happily, and focusing on those who send a "good anbe" lifestyle.
This time, I was known as a popular hotel or guest house, such as "NUI. Hostel & Bar Lounge", "CITAN", "TOCO", and "K5", and is now a concept of "Live with Nature." Takahiro Honma launched a brand "SANU" that proposes a lifestyle in which people and nature coexist.
For Honma, what was "good anbe" in the suite of the hotel "K5" in Kabuto -cho produced by Honma.
* Good anbe is a word to use when you feel good in dialects such as Okinawa
"Do what you like with what you like" is the best for society
ー ー I'm sorry, but please tell us about your current job.
Now I am in a position like the founder and brand director of a company called SANU Co., Ltd. SANU has a concept of living with nature, "Live with Nature." It's a brand that thinks it and tells everyone.
ー ー What specifically do you develop Sanu?
The specific thing is "Second Home Subscription", and a wooden cabin is placed in nature that can be about one and a half to three hours from Tokyo. We are now standing up a service so that we can stay all -you -can -stay from about 50,000 yen per month, and to be able to go when we want to go to various places.
* From SANU official website
In front of SANU, I have made a company called Backpackers' JAPAN for about 10 years. At that time, we produced a hotel called NUI. After that, he quit the representative of Backpackers' JAPAN and just created a new SANU. It's like making freshly made SANU.
-The service that is awkward!
We say "Second Home Subscription", but we can borrow the second house on a monthly basis. I want to work slowly in nature, read books, or make it a surfing base, but if you want to buy a villa, it costs tens of millions, but it's troublesome to make a hotel reservation, and I want to go anything. It is almost empty only at times. I thought, "I want to solve that." Well, it starts with my personal thing, but lol
The cabin is also 100 % wooden construction, and it is basically used for domestic timber. It is often richer to cut trees in the forest, saying it is thinning. I'm going to cut the Japanese forest properly. After that, it is like a high -floor warehouse learned in a social textbook that hits a pile and floats a little building from the ground without using concrete on the basics of the building. By making it on a high -floor type, we can minimize damage to the ground. In the end, we aim to become more natural as the Sanu building and brands spread.
-What are you cherished in your work?
I agree. There are some, but"Do it with your favorite guy"。 It's been together since I started Backpackers' JAPAN. I think that doing what I like with my favorite guy is the best for society. When I was about 20 years old, I thought, "What is the best?" After all, doing what you like with people who like it is the most efficient, you can build a trusting relationship, so you can do it hard. Basically, nobody knows whether or not to succeed, but if you can do it, you will have the probability of success. That is, it is better to do what you like with the people you like.
Success is not only financial things, but also something like "what you can return to society" or "Can you think to someone?" So, if you do what you like with your favorite people, thank you and get the money, I think it's the best.
In addition to that, this time I'm going to get a little scale. So, I want to be a global company, and I want to make it a unit with a unit like 1 trillion or 2 trillion in sales. After all, my heart is 35 years old, so when I'm a boy, I want to do something that has an impact on society. Of course, I think that what I have done so far has a bigger impact. I wanted to set up something that would make it a global relationship with nature and how to live in a world -wide way.
It's like doing what you like with your favorite people, and achieving speed and scale in capitalism. In the end, the last goal is that everyone will like nature, and the number of people to protect that nature will increase, but now that we will go there. It is a posture.
-What was the reason why you came to think so?
I agree. No, I didn't think I would quit the representative of Backpackers' JAPAN, but after 10 years, I felt like I was able to imagine myself, saying, "If you continue as it is, it will be like this." I was doing what I liked with the guys I liked, so that was enough, but I thought, "Is that okay, I'm going to step on the accelerator a little more." So, one of the reasons I saw something ahead.
And the other is me, Sanu Co., Ltd., and two friends named Fukushima String, but I still want to work with him. Fukushima was originally out of the University of Tokyo's Faculty of Economics and was doing energy consulting in McKinsey in the Middle East. After that, he was a rugby World Cup Preparatory Committee, who was at the host of the Japanese rugby World Cup tournament.
After all he was very interested in business thinking and how to make infrastructure. And I've always said that if I do it as a job, I want to make something that can reach many people. On the contrary, I was doing a job to make one good thing, so I thought that if he and I worked together, I would be able to expand good things. Are these two big?
ー ーFrom the first time I met, I read the article that I always approached "Let's do it together".
I agree. Yes, I met for the first time at a wedding in Hawaii, about four to five years ago, while I met a barbecue at the eve of my friend's wedding. From there, I continued to say, "Let's do it together."
ー ー Honma's other interview articles have a lot of stories about encounters with wonderful people, are there any good encounters recently?
I released it during this time, but there is one woman who has joined the board members and our executive members. She has created an innovative brand in the Japanese wedding industry, CRAZY Wedding, and hasn't done anything a year ago. Then I participated as a Sanu executive, but I guess the encounter with her was quite shocking.If you list it, it will come out a lot, but if you spread it too much, why?
"Nature, good anbejan"
-Please tell us the nice moment while working
There are two clearly two. First of all, there is a brand called SANU, so I have been shown various things that I have never seen before. For example, if you say that you will do it in the Hokuto City in Yamanashi, you will basically have to think about what kind of land is Hokuto, so you can go up to understand and play in nature. I do that.
For example, during this time, I ice claiming for the first time in Yatsugatake. It's like climbing a frozen waterfall with a crampon and a pickle. I thought it was the world of Red Bull, but if I had a tool, I could do it surprisingly. Then, while walking under the ice of the frozen river, you can see transparent water flowing. It's been an experience that I've never done, and I've never seen the scenery of looking into the mountains from the bottom of the valley.
If I didn't start a brand called SANU, I was scared, but there was nature that looked new. When I was able to experience a really pure nature with one body, I said, "Yabena" and "It's a good anbe." I really think, "Nature, good anbe."
Another one is an encounter with people. There are a lot of wonderful people even if you go to the rural area. Even if it is the same generation or a little above, you are working in that nature, or not just active in nature, but disseminating information. There are nice people in every city. I'm really happy to be able to meet those people. Like, I always meet people who think "this is really good". It's been the case since I started working, but that's a good anbe.
Serendipity created by the radio
-Please tell us about "good anbe" in your usual life!
I think that "good anbe" is probably a good balance, and I think it's a pleasant feeling, but I really like the surfing car. I often go on a day trip, about one and a half to 2 hours, for about one and a half to 2 hours. In the morning, I started running at high speeds in the morning, and I could see it a little bit in Chiba, and when it was thin, the radio when it was thin was good.
Before going to the sea, a little excitement after going, some kind of refreshing feeling, and music on the radio. Moreover, the music is not a guy who likes iTunes or Spotify, "Is this you?" I think. It's like going back and forth on snowboarding, but I really like the radio in the car.
-Sure, music from the radio has an accidental encounter.
There is something like "Surprisingly jazz is a jazz", and even if you don't listen to techno, "It's really good to listen to the techno in this scene." It's important to get the information and dig into it, but it's more passive, it's more passive, and it's interesting to notice that this is good.
In the past, there was no internet, so if you look at sumo wrestling, you have to watch sumo. But sometimes I notice "sumo wrestling" at the moment, and sometimes I notice that shogi is interesting. Same as that, radio can be passive in a good way.
However, if you are in Tokyo, it is difficult to listen to the radio in your daily life. So I like driving. There are many scenes that come up with good things. Especially on the way home. I was very refreshed on the way home from the sea and I was a little sleepy, but I was listening to the radio while drinking coffee. At that time, I like to think about "let's do that" or "I'm going to stop it".
-The topic changes a little, but I think Honma likes a lot of overseas, but is there such a stress while I can't go abroad due to corona evil now?
I'm not at all.
---!
There is no. Especially after becoming a corona, I think it's interesting in Japan. Especially in Japan, there are four seasons, so I never get tired. If you enter the sea, you will enter all the sea from Hokkaido to Okinawa, and if you try to go to the mountain, you will hit the mountain wherever you go. So, if you want to sauna, there are already lakes and rivers.
In addition, there is a delicious rice wherever you go. I thought, "I'm traveling in Japan." I'm sorry to say something SANU and say "Eco" or "Sustainability", but recently, "Take a car, everyone!" Instead of going abroad, it's like "let's rent a parking lot with that money." So the lifestyle changes so much. I think the car is a car sharing now and I'm saying quite a long time ago.
* Honma -san Land Cruiser 70 loved than Instagram
It was inevitably overseas when I saw something I had never seen before, stimuli, or refreshed, but there were a lot of things I had never seen within two hours in Japan. If you look more at the micro, you've never seen a frozen waterfall, or you've never met a good local guy. In fact, I thought, "It's nothing different from traveling abroad."
-This is now "Japan".
Yeah. Domestic travel, and by car. The fun of moving the distance by yourself. You're on an airplane and have the point of riding. That's why I'm buying a move with money. Don't buy a move with money, move on your own. It can be a chari, a walk, or a car. Move yourself. I feel like a different world is spreading ahead of that. That's there, it's so interesting. Even if you say "I can't go abroad anymore", it feels OK at all.
Sometimes "I want to go pop today"
-I had EANBE Aloha today, what is your impression?
The first impression was "cute"。 I heard the concept at that time, and at that time, some city pop ...
-Aroha's design is made with the concept of "Tropical City Pop".
yes. "Tropical City Pop" was really good. Originally, I'm working in Hawaii right now, so Aloha shirts are really comfortable to wear, and it's good to wear. It lasts a long time, comfortable, and cool. However, there were things that were too pattern patterns, the pattern was generally hibiscus, and "It's hard to wear in Tokyo", but by adjusting the pattern, I heard that even in the city, it seems to be bright and airy and well -worn. This will definitely be a hit. " Now I have been interviewed like this, but I thought, "I guess it's going to sell anyway."
-The wasteful words ... when do you want to wear it?
I think it is best to be able to wear it in everyday life. When you want to make your feelings brighter, not just wearing it here. I guess it's better to wear it when I want to go pop today. And my taste is like a color. I want to use it in the color rather than the main. The scenery changes when this colorful color occurs sometimes in your gaze. I like that feeling. I don't usually wear a lot of patterns, and there are more monotone, so in that sense it is good to wear it a little when you want to brighten it.
【profile】
Takahiro Honma (Honma Takahiro)
In 2010, with the philosophy of "a place where people can gather beyond all the boundaries," the Backpackers' JAPAN, which operates a guest house hostel, was founded. In the same year, the guest house "TOCO." (Iriya, Tokyo), which renovated an old private house, opened. After that, "NUI. Hostel & Bar Lounge" (Tokyo / Kuramae), "LEN" (Kyoto / Kawaramachi), "CITAN" (Tokyo / Nihonbashi), and "K5" (Tokyo / Nihonbashi) will be produced and operated.In 2020, Sanu Co., Ltd. was founded. Currently a founder and brand director of the company.Born in Aizuwakamatsu City, Fukushima Prefecture. Life work is surfing and snowboard.
■ Honma Instagram
https://www.instagram.com/hilo_homma/
■ SANU Instagram
https://www.instagram.com/sanu_com/
■ SANU HP
■ K5 HP
